About Edwin Soto

The story

This wasn’t the plan. That might be why it matters.

I built a career. I became someone people rely on. I learned how to lead projects, solve problems, and make complicated things work.

But somewhere along the way, I realized I had all this ability and not enough expression. So I started building again. Not just systems. Myself.

Now I live full-time in an RV with my wife Jeesely, balancing work, art, uncertainty, and a growing need to tell the truth about where I am. My company is changing in ways that don’t quite line up with the life I’ve built on the road.

So I’m standing at a bit of a crossroads. Still working. Still showing up. But also figuring out what comes next. And choosing not to hide behind a polished version of myself while I do it.

Somewhere between where I’ve been… and where I’m going.
Bryce Canyon reminded me how small I am—and how much space there still is to grow.

Music is core

Music isn’t a side note. It’s one of the main ways I make sense of life.

My songs live around imposter syndrome, getting older and still chasing the dream, trying to be okay, love, grief, hope, and all the parts of life that don’t fit neatly into a job title.

ALRIGHT: An Internal Battle

Imposter syndrome is real. I feel it every day—the voice that says I’m not enough, that I don’t measure up.

“Alright” is that fight, captured in music.

It pulls you into the doubt… and then pushes back.

If you’ve ever questioned yourself—if you’ve ever felt like an imposter in your own life—this song is for you.

NICE 2 MEET U: The Version You Meet

“Hi, I’m ProjectEdwin. Nice to meet you…”

That’s how it starts.

But this song isn’t really about introductions. It’s about what’s underneath them.

This was a freestyle. Two days. Built out of frustration. Late nights. Pressure. The feeling of doing everything right… and still not being heard.

Every time someone gets to know me, there’s a version I reach for.
Sometimes it’s real. Sometimes it’s not.

This track sits in that tension— between who I am, who I present, and who I’m trying to become.

If you’ve ever felt like you’re carrying more than people see… or smiling through something heavier…

this one will make sense.

Explore more music at ProjectEdwinMusic.com

What I do

I bridge tech, music, and storytelling.

By day, I lead technical projects and build systems that need to work in the real world. Outside of that, I write songs, tell stories, experiment with AI, and keep building in public.

Technology

Project leadership, mobile apps, systems thinking, real-world problem solving, AI experimentation, operations, and translating complexity into something usable.

Music & Storytelling

Songwriting, production, performance, emotional honesty, video concepts, story-first creative work, and content that helps people feel seen.

Life in Motion

Full-time RV life, building in public at 40+, navigating change in real time, and trying to turn lived experience into something meaningful for other people.

Human details

I’m not interested in being just one thing.

I’m leaning how to build small video games. Like the ones from my childhood.

I crochet because making things with my hands grounds me in reality.

I can solve a Rubik’s cube in under a minute, even if the first time took me a month.

I care about systems, but I also care about souls.

I’m a proud husband and a father, raised by a amazing single mother.

I carry grief of the loss of my dog Lulu, as a reminder to live life and love to the fullest.

I’m trying to make art that helps people feel less alone and more connected to themselves.

I still believe there’s time to become more of who I’m supposed to be.

Snapshots

A few windows into my life.

Family Hike at Capitol Reef National Park, Utah

Music and I are inseperable.

My very first crochet project – Felix.

My philosophy

The 4 Pillars

This is the simplest framework I’ve found for staying grounded while life keeps changing.

Respect your environment

Take care of the things that carry you: home, tools, RV, truck, and the space around you.

Respect yourself

Mind, body, rest, exercise, reflection, and the discipline to care for yourself.

Respect your future

Don’t let go of your hopes, dreams, craft, and the work that keeps calling you forward.

Respect your relationships

Love, family, connection, and showing up for the people who matter.

For collaborators & employers

Yes, there’s a professional side too.

If you’re here because you want to understand how I think, build, lead, and work with people, that matters too. I care about creating meaningful work, solving real problems, and bringing both structure and humanity into the process.

Visit the Hire Me page

What you’ll find there

My technical background and leadership experience
The types of problems I’m strongest at solving
How I think about systems, products, and people
Ways to collaborate, hire, or start a conversation